Bonia Corporation Berhad is mainly focuses in fashion retailing, marketing and manufacturing in branded leather goods. There have 883 sales outlets and 103 boutiques around the world, which are in Malaysia, Singapore, Brunei, Vietnam, Taiwan, Japan, Hong Kong, China, Indonesia, Thailand, Mynmar, Kingdom of Saudi Arabia, and Oman. There have 77 boutiques in Malaysia. Bonia Group has provided high quality and fashion of leatherwear, footwear, accessories for men and women..

1977

The Bonia’s history was started in 1977 year, which Mr. Chiang Sang Sem, the Bonia’s founder, and now was Executive Chairman cum Chief Executive Officer in Bonia Group, had found the idea of Bonia to apply in the brand name. It was because Mr. Chiang was inspired from the artwork of Giambologna, Italy. Then he had started the business with Bonia name in Singapore, which was involved in designing, wholesaling, and manufacturing of leather goods

• 1980

  In 1980, the Bonia Group had succeed became market leader in Malaysia and Singapore. After that Bonia Group had expanded the branches and boutique to another country. Finally, it was listed on the Bursa Malaysia, Kuala Lumpur Stock Exchange (KLSE). Then Bonia Group had succeed expanded and had its subsidiaries company, which was CB Marketing Sdn. Bhd., CB Holdings (Malaysia) Sdn. Bhd., SBL Marketing Sdn. Bhd., Luxury Parade Sdn. Bhd., Eclat World Sdn. Bhd., CB Franchising Sdn. Bhd., BCB Properties Sdn. Bhd., CRL Marketing Sdn. .

• 2011

  As a result, in the financial year 2011, Bonia Group’s profits have increased 28% to RM461.4million, which have increased profit of RM54.8 million from contribution of Jeco (Pte) Limited and RM24.0 million in consignment sales Malaysia. Then Bonia Group has earned RM56.5 million before tax, which has increased 24% and RM14.8 million before tax in Jeco (Pte) Limited’s contribution. However, there still have losses of RM5.4 million from joint venture business in Vietnam.

• 2015

  The main corporate goal of Bonia Corporation Behad is to be the recognized international brand so that can make the company lists in the public listed companies in the region. For Bonia Group’s vision in 2015 year, Bonia Group will establish in more 30 countries and will focus in 5 countries. Besides, Bonia Group forecasts to have 1billion earnings and at least have 12% before the tax in yearly.